Technical Support Team Lead | Customer Care

Company Description We're Base44, a newly acquired part of Wix, on a mission to change how products and apps get built. Our AI-powered platform allows anyone to create custom applications using natural language, with no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions. We're here for anyone who wants to build: creators, solo founders, startups, entrepreneurs, side hustlers, and everyone in between. Whether you're launching a product, validating a concept, or chasing a hunch, Base44 gives you the power to make it real. Job Description We're looking for a highly motivated, curious, and dynamic Technical Support Team Lead to join our growing Customer Care group. This is a unique opportunity to play a pivotal role in a fast-paced, cutting-edge AI product environment. As a leader with a builder mindset, you won't just manage a team. You'll bridge technical support, product, and engineering, and help shape how our users build software with AI. What you'll do • Manage the team queue and prioritize tickets based on urgency and SLAs, protecting the user experience with top-quality, high-touch support • Use support data and KPIs to identify bottlenecks, optimize team workflows, and continuously improve support quality • Foster personal and technical career development, mentor technical experts to excel, and help them take ownership and grow • Act as a key feedback loop by translating user roadblocks and data insights into actionable product improvements and bug priorities, alongside R&D and Product teams • Take full ownership in a fast-paced, young, and evolving organization: shape your role, propose new initiatives, and drive cross-functional projects Qualifications • 2+ years leading technical support or customer-facing technical teams, with hands-on experience in queue management, SLA tracking, and driving team output • Strong analytical skills, with a track record of using data, dashboards, and metrics to drive decisions and improve overall performance • A self-starter who thrives in an evolving, flexible environment, ready to define processes, build structure, and own new initiatives from scratch • Exceptional interpersonal skills, with experience mentoring technical experts and building strong team cohesion • Hands-on experience building with Base44 (or similar AI app • builders like Lovable, Bolt, or Replit), and the ability to understand user problems from the builder’s point of view • High technical curiosity and a passion for building and experimenting with modern software Nice to have • Strong understanding of web technologies (HTML/CSS/JS), client-server architecture, and APIs • Experience with browser DevTools and troubleshooting tools such as Postman Additional Information Work model At Base44, we believe our best work happens together. Our work model is fully in person, 5 days a week from our Tel Aviv office. Wix and Base44 are proud to be equal opportunity employers. We believe everyone has the right to be successful, online, and we're committed to a work environment where everyone is welcome and anyone has the right to succeed.