Senior Product Marketing Manager

Description At RealPlay, we're building the next generation of online entertainment. Founded in 2023, RealPlay is a fast-growing gaming company focused on creating engaging player experiences across sweepstakes casinos and innovative gaming platforms. We combine technology, data, creativity, and a strong monetization mindset to build products that entertain players and drive business growth. Based in Tel Aviv, we're a company of builders who move fast, take ownership, and aren't afraid to challenge the status quo. About the Role We are looking for a highly analytical, business-driven Senior Product Marketing Manager to accelerate player growth, conversion, and retention across RealPlay's gaming platforms. In this role, you will own the Product Marketing strategy and roadmap, identifying growth opportunities and optimizing the player journey from acquisition and onboarding through activation, monetization, and long-term engagement. You will work at the intersection of Product, Marketing, Monetization, CRM, and Data, turning player insights into impactful initiatives that drive measurable business results. This is a hands-on, high-impact role for someone who combines strategic thinking with strong execution capabilities and thrives on turning data into growth. Your Mission Drive sustainable business growth and maximize player Lifetime Value (LTV) by continuously optimizing conversion funnels, onboarding experiences, feature adoption, monetization opportunities, and player retention. What You Will Do • Own Product Marketing Strategy: Define and execute the Product Marketing roadmap, aligning initiatives with RealPlay's growth objectives, product priorities, and business KPIs. • Optimize the Player Journey: Analyze and improve the end-to-end player lifecycle, from acquisition and registration to activation, first purchase, repeat purchases, and long-term retention. • Drive Conversion & Funnel Optimization: Identify friction points and growth opportunities across registration, onboarding, payment flows, and key product touchpoints to improve conversion rates. • Lead Experimentation: Design, prioritize, and execute A/B tests and growth experiments across user journeys, product experiences, and marketing touchpoints. • Accelerate Monetization: Identify opportunities to improve player value, purchase frequency, ARPU, and LTV through data-driven product marketing initiatives. • Drive Feature Adoption: Partner with Product and CRM teams to develop effective go-to-market strategies for new features, ensuring successful launches, player awareness, and adoption. • Leverage Player Insights: Analyze player behavior, segmentation, cohorts, and funnel performance to identify opportunities for growth and retention. • Lead Cross-Functional Execution: Collaborate closely with Product, Marketing, Monetization, CRM, Data, and UX/UI teams to turn insights into actionable initiatives and measurable improvements. • Measure Business Impact: Define success metrics, monitor performance, and evaluate the impact of initiatives on conversion, engagement, retention, and revenue. Requirements • 4+ years of hands-on experience in Product Marketing, Growth, Conversion Rate Optimization, or a similar role within B2C digital products – Must. • Strong experience optimizing user journeys, onboarding flows, conversion funnels, and lifecycle performance. • Proven track record of driving measurable growth through experimentation, A/B testing, and data-driven optimization. • Strong analytical skills, with experience analyzing user behavior, cohorts, funnels, and business KPIs. • Deep understanding of monetization metrics, including conversion rates, ARPU, retention, and LTV. • Experience working closely with Product, Marketing, CRM, Data, and Design teams to drive cross-functional initiatives. • Strong business orientation and the ability to identify opportunities, prioritize initiatives, and translate insights into measurable results. • Experience working with analytics and experimentation tools such as Mixpanel, Looker, or similar platforms. • Excellent communication and stakeholder management skills. • Highly independent, proactive, and execution-oriented, with a strong sense of ownership. • Excellent English communication skills, both written and verbal. Nice to Have • Experience in Sweepstakes Casino, Social Casino, iGaming, or Free-to-Play gaming. • Experience optimizing payment funnels, first-time purchase conversion, and repeat purchase behavior. • Familiarity with CRM automation, lifecycle marketing, and player segmentation. • Experience using AI-powered tools to accelerate analysis, experimentation, and growth initiatives. • Strong understanding of player psychology, gaming engagement mechanics, and monetization strategies.