Head of Sales and Business Development

Tomax is a global EdTech company developing advanced technology for the Higher Education market. With an experienced team in Israel and a growing US presence, we are scaling our American operations and looking for a senior sales leader to drive our next phase of growth. As Head of Sales & Business Development, you will be the senior owner of all sales and business development activity in the US market. This is a strategic and hands-on role- building a scalable sales operation, recruiting and leading a local team, and forging meaningful partnerships with Higher Education institutions across the country. Responsibilities • Build the US sales infrastructure from the ground up- processes, tools, and Sales Playbook • Recruit, onboard, and manage a high-performing local sales team • Own revenue targets and full accountability for US market performance • Develop and manage a robust pipeline with Higher Education institutions • Collaborate closely with company leadership in Israel on strategy and resources • Identify new business opportunities and strategic partnerships • Represent Tomax at industry conferences, events, and forums Requirements • 7+ years of B2B tech sales experience • Proven track record of building sales teams from scratch- recruiting, training, and managing • Specific experience in the US market- deep understanding of American business culture, procurement processes, and key stakeholders • Strong familiarity with the US Higher Education market • Experience building Sales Playbooks and scalable sales processes • Proven technical aptitude- ability to understand complex platforms in depth, lead technical conversations with diverse stakeholders, and translate technical capabilities into business value • Advanced CRM proficiency (Salesforce, HubSpot, or similar) at the configuration level- pipeline setup, workflow design, reporting, and performance tracking • Experience in a startup or high-growth company environment • Native-level English- required • Native-level Hebrew- required • Familiarity with SaaS products in the education sector- Nice to have • Experience working with international companies / HQ outside the US- Nice to have • An established network within the US Higher Education market- Nice to have • Experience leading enterprise-level deal negotiations- Nice to have