Head of Marketing

Description Spines: #1 Fastest-Growing Book Publishing Platform in the U.S. At Spines, we’re rebuilding publishing for a new era: powered by technology and built around the author. Our next-generation publishing platform combines powerful AI with human expertise to help writers publish professionally across every format and in multiple languages. The tools we’re developing make a complex process simple, scalable, and author-first. Our mission is to make professional publishing possible for everyone, so no great story goes unheard. We’re growing a team of people who want to shape the future of publishing, driven by craft, purpose, and the opportunity to make a real impact for authors and readers everywhere. Ready to build what comes next and rewrite the future For creators around the world? Apply now. About the role: Spines is a leading technology company in the publishing industry and is currently one of the fastest-growing companies in the U.S. publishing market. Following tens of millions of dollars in funding and rapid global growth, we're looking for a Head of Marketing to build and lead our marketing organization. This isn't just another marketing leadership role. We're looking for someone who thinks like a business owner, makes data-driven decisions, builds high-performing teams, and knows how to drive growth at a global scale. What You'll Do • Lead the company's marketing strategy and own growth targets. • Manage large-scale performance marketing operations with significant media budgets. • Build, develop, and mentor a high-performing marketing team while establishing scalable processes. • Work closely with SDR, Sales, and Executive teams to align marketing with business objectives. • Define the company's creative direction across both performance marketing and brand, including social media, website, and all digital assets. • Analyze data, identify trends, and translate insights into business decisions and growth opportunities. Requirements • Proven experience leading large-scale marketing operations with substantial advertising budgets. • Deep expertise in Performance Marketing across Meta, Google, TikTok, Bing, and other acquisition channels. • Strong understanding of creative strategy and what drives measurable marketing performance. • Solid knowledge of SEO and GEO. • Experience building, managing, and mentoring marketing teams. • A highly analytical mindset with the ability to make data-driven decisions. • At least 5 years of experience in marketing leadership roles. • Experience designing and optimizing complex marketing funnels. Nice to Have: • Salesforce • ActiveCampaign • Make or n8n • Claude and other AI tools • Trello or ClickUp