Product Manager - Digital Advertising

Description Fullpath by Cox Automotive is a fast-growing tech company in the automotive space with hubs across the US and Israel. We are disrupting the multi-trillion-dollar transportation industry with our advanced Customer Data Platform (CDP). Our work happens in the fast lane as we bring AI-powered, data-driven solutions to a quickly evolving industry. Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal-driven. At our core, we believe every voice has value and can impact our bottom line. We are looking for a Product Manager to join our Activation unit and further scale out the Digital Advertising product. If you are a creative, solutions-oriented individual who is ready to put your career in drive, Fullpath is the place for you! This role is based in Tel-Aviv or Jerusalem and reports to the lead PM of the Digital Advertising domain. What you will be responsible for • Shape Product Strategy: Partner with the Product Lead to shape the strategy and roadmap for a segment of our digital advertising suite, bringing customer and market insights from discovery through launch, adoption, and growth. • Listen & champion the Voice of the Customer: Translate feedback into clear, prioritized specifications by running discovery with dealers and design partners through calls, feedback loops, and early-access programs. Actively include internal teams (CSMs, Sales, Ad Operations, Finance) in the problem discovery process to identify product gaps and opportunities. • Execute & Iterate: Partner with engineering, design, and data teams to rapidly ship high-quality features, define success metrics, and leverage data insights to continuously iterate. • Own Compliance, Support Ad Tech Integrations: Own OEM and regulatory compliance end-to-end, translating policy changes into safe, impactful product requirements, and help navigate platform integrations as ad tech evolves. • Lead Go-to-Market & Communication: Collaborate closely with Sales, Marketing, and CSMs to shape product launches and training, while providing clear, ongoing roadmap and release updates across the entire organization. Requirements • 3+ years of product management experience owning and scaling B2B SaaS products. • A self-driven and naturally curious individual who approaches challenges with genuine humility and an open mind. • AI-native with a genuine curiosity for AI products, leveraging AI tools as a core part of daily workflows. • Thrives in ambiguity, with a demonstrated ability to translate opportunities and needs into products and features. • Highly analytical and data-driven, with strong organizational skills and exceptional attention to detail. • Great communicator and cross-functional leader across technical and business teams. • Fluent in English (spoken and written) The top candidate will also have • Experience from Ad-tech companies or relevant Digital Advertising experience - Strong Advantage. • Experience with AI/LLM products or agent-based interfaces Why you should join us • An awesome global team of forward-thinking, innovative go-getters. • A front-row seat to the strategic decisions shaping the company at a pivotal moment. • Direct partnership with the C Level leadership team — exposure, ownership, and visibility from day one. • Learning and growth opportunities within a fast-paced tech startup environment. As a part of our team, your success in this role is crucial to our company's growth, and we are committed to supporting you. • Of course - Wolt+ and lots of yummy office treats! Sound amazing? Apply here: : fullpath.DigAdPMQ3@applynow.io