Creative Strategist

Description ZyG is building the first Agentic Operating System for eCom scale. We help product inventors and entrepreneurs turn ideas into real Direct-to-Consumer businesses, tackling the three things that actually kill eCom growth: bad product bets, no real scale infrastructure, and financing that's usually a mess. Our connected system of AI Agents runs on one unified data layer, tests scale-market fit, replaces the fragmented tools, agencies, and manual workflows most brands duct-tape together, and brings the financing needed to actually scale. The Role We're hiring a Creative Strategist to join a fast-moving performance creative team testing and building new brands in the market, daily. This isn't a traditional marketing role. You'll be the sole creative owner of brands we're testing daily, to decide if a brand's worth scaling into a $100M business. Fast. You'll ideate and brief paid ads, live and breathe ads all day, and crack a new brand practically every day. This is a ground floor seat on a startup with real ambition. If you're the kind of person who wants to point at something and say "I built that," this is your seat. What you'll do • Own the full creative output of your brands, end to end • Research, ideate, and write ads and briefs that actually convert • Read ad account data and turn performance into new creative angles • Stay ahead of what's moving on TikTok, Instagram, and the rest of the feed • Work closely with Designers, Media Buyers, and Go-To-Market to bring it all to life Requirements • At least 1 year as a Creative Strategist at a DTC growth company with real results, or as a Copywriter / Strategic Planner at a creative agency • Experience directing a creative team: designers, editors, creators, in-house talent • Sharp copywriting instincts, real direct response experience, and a pulse on what's actually working in ad accounts right now • Native English speaker with excellent writing • AI-native: curious, experimental, not afraid of new tools. Claude, ChatGPT, MCP and the rest feel like a natural part of how you work • Wants ownership, moves fast, and wants to build something big