Growth & Distribution Lead

Description We built the product. Now we need someone to own how it goes to market and how it spreads. Okoora is building the AI-native intelligence layer that operates finance. We are now preparing to bring a new AI-native product to market. The technology is ready. The next challenge is turning it into market adoption. We are looking for a Growth & Distribution Lead who knows how to take a product, understand the market and the people it is built for, and turn that into growth and distribution. This is not a traditional marketing role. But it is a marketing ownership role. You will be expected to understand the market, identify the right audiences, shape the messaging, choose the channels, and execute. You will not inherit a mature funnel, a predefined playbook, or a large media budget. You will help build the growth and distribution engine from the ground up. What you’ll actually do • Understand the product, market, and the specific audiences we need to reach. • Identify the right customer segments, personas, messages, and channels, and turn those insights into an actionable growth strategy. • Find the communities, creators, networks, forums, partnerships, and other channels that can drive meaningful adoption. • Build and test organic growth and distribution experiments quickly. • Create and execute content, outreach, and growth initiatives yourself. • Work closely with Product and Engineering to embed growth directly into the product experience. • Design and test sharing, referral, community, creator, and partner loops. • Engage directly with early users and understand what drives activation, engagement, retention, and sharing. • Use AI and automation aggressively across research, content, outreach, experimentation, and analysis. • Measure what works and connect growth efforts to adoption and commercial outcomes. You might be the right person if • You have hands-on experience owning growth or marketing for a product, from understanding the audience and shaping the strategy to executing, testing, and measuring results. • You have personally driven meaningful product growth, adoption, acquisition, or commercial outcomes. • You live close to where products actually spread: online communities, social platforms, creators, forums, partnerships, and professional networks. • You are highly hands-on and comfortable creating, testing, analyzing, and shipping yourself. • You know how to generate momentum without relying primarily on paid acquisition. • AI and automation are part of how you work every day. • You move fast, take ownership, and are comfortable figuring things out without a predefined playbook. • You can operate globally and communicate at a high level in English. Strong advantages • Experience building growth from zero to one. • Experience with AI-native products, self-serve SaaS, developer tools, marketplaces, community-led growth, referral systems, creator programs, or partner ecosystems. • A strong personal audience, community, or professional network. • Experience in fintech or finance, although strong marketing and growth ownership matters more than previous category experience. Why this role matters The product is ready. What happens next depends on how well it reaches the right market and gains adoption. You will work directly with the core product team and company leadership to define how this product gets discovered, adopted, shared, and scaled. If you know how to take a great product, find the right audience, and build the growth and distribution engine around it, we want to meet you. Location: Israel Work model: Full-time, Sunday to Thursday